Our Journey
In 2016, amid Hong Kong’s rising tech innovation scene, FrSara was founded with one simple mission: to make personal cooling smarter, more stylish, and more portable. Its founder, Alex Cheung, a former industrial designer and outdoor enthusiast, envisioned wearable fans that could keep up with modern lifestyles—from city commuting to beach getaways.
Recognizing the growing need for compact, hands-free cooling solutions, Alex brought together a small but passionate team of engineers and designers. Among them were Chloe Lin, a product specialist with a background in health tech, and Eric Wang, an expert in power systems. Their goal was clear: develop neck fans and portable coolers that blend comfort, utility, and performance.
Since then, FrSara has grown from a Hong Kong startup to a global personal fan brand, delivering comfort to millions in over 30 countries. Today, FrSara’s innovative designs—like the signature LED display neck fan and multi-speed stroller fans—are helping people stay cool during travel, workouts, and everyday adventures.
Our Core Values
The FrSara Pillars
Our core values are rooted in delivering cooling comfort with purpose. We are committed to designing with care, innovating with simplicity, and empowering mobility—ensuring every product brings ease, style, and performance to your daily life. At FrSara, we foster a culture of user-first thinking, sustainable practices, and inclusive collaboration, reflecting our mission to help people stay cool, confident, and free—wherever life takes them.
Innovation and Design Thinking
At FrSara, innovation isn’t just a feature—it’s our foundation. In the rapidly evolving world of personal cooling, staying innovative means anticipating the needs of modern life and designing solutions that truly enhance comfort and mobility.
We believe in designing with empathy, where every button, curve, and cooling mode is carefully considered to improve the user’s daily experience. From hands-free neck fans to multifunctional handheld designs, our products reflect a seamless integration of technology, utility, and style.
Creativity fuels everything we do. We cultivate a team culture that rewards fresh thinking, challenges the status quo, and dares to ask how cooling devices can be smarter, more beautiful, and more sustainable. It’s this spirit of innovation that keeps us at the forefront of portable climate solutions.
Commitment to Quality and Comfort
FrSara is driven by an unwavering passion for excellence—not just in product performance, but in the total user experience. Every fan we create is the result of rigorous testing, meticulous craftsmanship, and a relentless pursuit of comfort that lasts.
Our team is committed to using high-quality materials, quiet motors, and energy-efficient technology that meet the demands of today’s fast-paced lifestyles. Whether you’re commuting, working, traveling, or exercising, we ensure your cooling companion is always reliable, ergonomic, and easy to use.
We don’t just meet expectations—we aim to exceed them. With every detail, from battery life to airflow design, we’re focused on delivering products that empower our customers to live more comfortably and confidently in any environment.
Respect, Inclusion, and Human-Centered Values
At FrSara, we put people at the center of everything we do. Respect for our team, our customers, and our global community is embedded in every step of our journey. We champion diversity, inclusion, and open dialogue, recognizing that our strength lies in the unique voices and experiences that shape our brand.
Our products are made for everyone—across all ages, genders, and lifestyles—because we believe cooling comfort should be accessible, inclusive, and adaptable. We value feedback, listen deeply, and constantly evolve our designs based on real-world insights and user stories.
From the workplace to our customer service approach, we strive to foster an environment where every individual feels heard, respected, and empowered. By doing so, we not only create better products—we create a more connected and compassionate brand experience.
As the founder of FrSara, my vision has always been to create innovative, portable cooling solutions that bring real comfort to people's lives. I believe that in a fast-moving world, even a small breeze can bring relief, energy, and joy. At FrSara, we are committed to making that breeze available—anytime, anywhere.
— Alex Cheung, Founder of FrSara
Our History
2016
The Founding of FrSara
In 2016, amid Hong Kong’s booming tech scene, FrSara was founded by Alex Cheung, a former industrial designer and outdoor enthusiast, with a vision to revolutionize personal cooling. Seeing the need for smart, stylish, and portable solutions, Alex teamed up with health tech expert Chloe Lin and power systems specialist Eric Wang to create wearable fans for modern life. What began as a local startup has grown into a global brand, with FrSara’s innovative cooling devices—like LED neck fans and multi-speed stroller fans—bringing comfort to millions in over 30 countries.
2018
FrSara Goes Online
FrSara launches its official online platform, making it easier than ever for customers around the world to explore and purchase its innovative lineup of personal cooling products. From wearable neck fans to compact stroller fans, the website offers a seamless, user-friendly shopping experience that brings portable comfort directly to people’s doorsteps.
2019
Expanding Through Global E-commerce Partnerships
FrSara partners with leading global e-commerce platforms—including Amazon, Shopee, Walmart, AliExpress, eBay, and Wish. These collaborations significantly expand the brand's reach, allowing customers around the world easier access to FrSara’s innovative personal cooling solutions.
2020
Opening Our First Physical Store in Hong Kong
FrSara takes a major step forward by opening its first physical retail store in Hong Kong. This flagship location allows customers to experience our latest personal fans in person—testing cooling performance, comfort, and design before making a purchase.
2022
Expansion Across the United Kingdom
FrSara expands its international footprint by establishing a presence in the United Kingdom. This move strengthens the brand’s global reach and allows UK customers to experience FrSara’s innovative personal fans and cooling solutions up close.
2023
Global Expansion
FrSara accelerates its global expansion, with its line of neck fans and portable cooling devices reaching customers in over 100 countries. This milestone marks FrSara’s evolution from a regional innovator to a recognized international brand in personal cooling solutions.
2024
Continuing Growth and Innovation
FrSara continues its upward trajectory by introducing new product lines with smarter features, enhanced comfort, and refined designs. As the brand expands its R&D efforts and strengthens customer support, it remains committed to delivering stylish, high-performance cooling solutions for modern life.